PCMA co-locates with IMEX America

The
Professional Convention Management Association’s (PCMA) 2011 International
Summit will be co-located alongside meetings industry show IMEX America when it
takes place in October 2011 in Las
Vegas.

PCMA will aim to attract 150 association and corporate meeting
planners to next year’s International Summit, all of whom will attend IMEX
America as part of the trade show’s hosted buyer program. 

IMEX buyers research, following its Frankfurt
edition, showed that hosted buyers placed orders worth $450m with exhibitors
during the exhibition and expected to place over $2.2bn of business with IMEX
exhibitors in the following 12 months.

The IMEX America hosted buyer programme will follow exactly the
same model as Frankfurt. It gives buyers the
freedom to make their own appointments with exhibitors of their own choosing on
their booths. Each buyer will take full control of the timing and content of
their appointments and have exclusive access to personal diaries and planning
tools using the IMEX online diary and appointment system. 

IMEX Group’s Chairman Ray Bloom says: “The profile of the
PCMA International Summit delegates fits precisely with the type of buyers we
are committed to hosting at IMEX America. These PCMA members all plan and
organise meetings and conventions internationally and so are influential buyers
of products and services both inside and outside the US. Being so closely involved with
such a dynamic association as PCMA will give us a big advantage in fulfilling
this promise.” 

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

Up Next

Related Posts

banner