Mickey-tie fronts Disneyland Paris meetings brand revamp

A Disneyland Paris revamp of its business and events
brand, Business Solutions, uses a new logo featuring Mickey Mouse dressed for
business.

A silhouette of the world-famous mouse now sports a
tie.

The requirements of both the meetings industry and meeting planners have changed considerably, says the
team at Business Solutions who hope to target agencies, associations and
companies with a campaign led by action verbs on their marketing taglines:
Re-meet, Re-motivate, Re-charge and
Relax.  

Event organisers will be invited to Open Days to
familiarise themselves with the brand’s bespoke and turnkey packages.

The Business Solutions division employs a team of 240
event professionals. “The ‘Mickey-tie’ silhouette,” says Director of Disneyland
Paris Business Solutions Eloi Courcoux, “reflects the expertise and know-how of
the teams that have made Disney a recognised leader in service quality and who
provide individual and corporate clients with an unforgettable experience.”

Disneyland Paris is 35 minutes from Paris and offers two
convention centres and 14 hotels.

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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