Exclusive: International Confex to remain in London after EC&O loss

Confex’s newly-appointed portfolio director, Jonny
Sullens, has told Conference News the show will remain in London once Earls Court closes
after the 2012 Olympic Games.

“UBM Live is currently in talks with Excel and also with
Earls
Court and Olympia
[EC&O] with plans for Olympia but it is still undecided as to the
future location of the event,” says Sullens. Confex has resided at Earls Court since
the early 1990s.

The organisers also revealed plans to introduce
dedicated content days at International Confex event 2011. The decision follows
extensive visitor research carried out by the show’s
organiser.

The content days will include a PA and corporate day as
well as an association day. UBM Live will also invest further into the show’s
hosted buyer programme to accommodate 250 delegates. High demand for places when
it was introduced at the 2010 edition prompted the expansion plan, UBM
says.

The meetings industry show, in its 27th year, is to take
place at Earls
Court from 1-3 March
2011.

International Confex Director, Alison Willis, says: “As
we enter into a key year for the events industry ahead of the 2012 Olympics,
it’s important the show remains fresh and inspiring. Visitors need us to raise
the bar on engagement and creativity.

“Our audience has changed over the years and it reflects
the peak diversity in terms of the sectors that our buyers represent. Tailoring
content to specific audience groups has also been an important
factor.”

Pre-ABC audited figures indicate the 2010 edition of
Confex attracted 11,058 visitors, up two per cent on the previous year’s
10,857.

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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