EIBTM to seed fund Project Meeting Architecture

Reed Travel Exhibitions is to provide the seed funding for Maarten Vanneste’s
‘Project Meeting Architecture’
(PMA).

The funding is to underpin research of the most
appropriate tools to be deployed before, during or after a meeting in order to
improve the learning, networking and motivational objectives. RTE has signed up for
a Gold sponsorship deal which will
harness the
EIBTM brand behind the project.

PMA will hold a first annual
board meeting during EIBTM in Barcelona later this year and again be part of
the show’s education programme.

“PMA is best described as the task of designing
the content and format of meetings, in order to achieve the desired participant
behaviour/response and thereby enhancing ROI,” says EIBTM show director, Graeme Barnett. “By
supporting the project,
we will see what is an extremely well thought out concept become a practical and
very valuable working tool, for both academia and industry
alike.”

Members of the PMA committee include the CEO of  Event ROI Institute
Sandnes in Norway,
Elling Hamso; CEO of
Vienna CVB Vienna
in Austria, Christian Mutschlechner and President of MCI Geneva, Roger
Tondeur.

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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