Organiser Reed Travel Exhibitions (RTE) claims this year’s China Incentive
Business Travel and Meetings Exhibition (CIBTM 2010) in Beijing, is the “largest
ever” in terms of floor space, hosted buyer numbers and exhibitors.
The show’s hosted buyer programme signed 275 buyers
including 105 Beijing buyers, which overall was a 19 per cent
increase on 2009’s levels. The total floor space increased year-on-year by 20
per cent to over 7,000sqm and a total of 310 Chinese and international
exhibitors representing 26 countries.
New exhibitors include the Taiwan
national tourism board and the airline carrier marketing group, Star Alliance.
Both the South Korean and Japanese national tourism organisations have increased
their presence at the show.
CIBTM, 31 August to 2 September at Beijing’s China National
Convention Centre, is officially backed by the Beijing Tourism Administration
and co-hosted by the China National Tourism Administration and the Beijing
“It is a great source of inspiration that the national
and regional government has decided to support CIBTM,” says exhibition director,
Jeffery Xu. “It is a clear signal the government wants to fully leverage the
meetings and incentive travel sector as an area for growth and
Group exhibition director of RTE’s meetings and events
portfolio, Craig Moyes, says it is the most exciting time for the growth and
development of the meetings industry in China. “In China
alone, the company organised over 40 events last year bringing together over
20,000 suppliers and around 700,000 visitors.
“The combination of our global operation and our
portfolio approach means that we can provide our customers with high calibre
education too. CIBTM is now the largest and most established show for the
industry in China and with the support of the Chinese Government, the Beijing
Municipal Government and China National Tourism Administration, CIBTM together
with the inaugural China Meetings Week is set to further establish the country
as a major choice destination for meetings and incentives, rivaling other more
established Asian and international destinations.”