New GM for Sheffield International Venues

Sheffield International Venues (SIV) has
recruited a new GM of events.

Dominic Stokes takes up the role following
five years as GM of Sheffield City Hall, where he was responsible for the
reopening of the venue following a two year closure and £12m

Stokes will concentrate on positioning SIV
and its venues, including City Hall, Sheffield Ponds Forge, the English
Institute of Sport – Sheffield (EIS Sheffield) and Don Valley Stadium, as the
first choice for live events in the Yorkshire

“Events have an important role to play in the
local economy. Over the course of the financial year 2009-2010, SIV was
responsible for fuelling an estimated £12m back into the South Yorkshire’s business economy,” says

“My new role will be to continue to attract
key business to Sheffield and maximise every
opportunity to showcase the city and its venues as a top destination,” he

SIV’s chief executive, Steve Brailey, adds:
“We, along with many other companies, are facing a challenging trading future
and while we must continue to reduce costs where possible, we must also generate
new business. Dom’s new role should enable us to focus on attracting more
business and entertainment events.”

Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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