New association buyer research released

Association buyers are not heavily impacted by
procurement departments and event budgets for 2010 are being maintained,
according to a new survey.

Bridget Baker Consulting and Moneypennies have
collaborated to investigate the latest buying patterns of association conference
buyers. The partnership conducted in-depth interviews with 20 UK-based
associations which hold more than 500 conferences and events annually, both
nationally and internationally, attracting 70,000
delegates.

“There were some very encouraging trends that are
positive news for venues seeking to attract or increase their market share in
this important segment. Well over half the buyers are holding the same number of
events this year as in 2009 and 20 per cent are holding more,” says Bridget
Baker.

The research also found that virtual meetings have yet
to replace any live events and are not expected to in the near future and, while
day conferences predominate, around one-third are for more than two days, signs
that residential events have not totally vanished.

The full findings of the research are to be presented at
the Meetings Industry Association’s meeting and event at the Grand Hotel,
Brighton, 6
September.

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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