VisitBritain travel summit DEBI Bangalore bound in 2011

The
UK national tourism agency, VisitBritain, will stage its main international travel trade event in
Bangalore next
year. The announcement was made during Prime Minister David Cameron’s visit to
India, 28
July.

The plan is for Destination Britain and Ireland
2011
(DEBI) to facilitate leading firms from the UK travel trade to meet 100 of the top buyers
from 15 countries across the Asia Pacific, Middle East and Australia region.

The Leela
Palace hotel, Bangalore is the venue for
the May event, which the agency expects to generate £10m (US$15.6m) of tourism business for 70 participating
companies, including Selfridges and Merlin Entertainment, owners of The London Eye and Madame
Tussauds.

Thirty per cent of the 270,000 visits from
India to Britain are for a business-related trip and secretary of state for culture, olympics, media and sport, Jeremy Hunt says: “The number of visitors from India to Britain has more than doubled over
the past 15 years, and we want to do all we can to ensure this growth continues.
By holding one of its largest events in Bangalore
next year not only will this inspire more people to visit our shores, but it
will also lead to and increase in business for all those in the UK
tourism industry who are taking part.” 

Chief executive of VisitBritain, Sandie Dawe, said:
‘”DEBI is the most cost effective business-to-business tourism sales event in
the Asia Pacific, Middle East and Australia
region.’’

VisitBritain says it has identified
India as a key market, with its
fast-growing middle class. Bangalore is
India’s third biggest city and lies
at the heart of the country’s high-tech industrial
boom.

Picture: Copyright of The Prime Minister’s
Office

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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