Meetings Week dumped in favour of Britain for Events

VisitBritain has renamed and remodelled the old
National Meetings and Events Week campaign. The campaign will now be
called ’Britain
for Events 2010’.

The initiative was launched to raise
awareness of the £22bn-a-year contribution the meetings and events industry
makes to the UK economy. It features a string of
activities designed to show the nation how the sector is overcoming the tough
economic climate to support 530,000 jobs, both directly and indirectly.  

Under the stewardship of VisitBritain, Britain for Events 2010 will feature
several months of activities culminating in a focus week from 18 to 25 October
2010,  featuring an MPs Forum at The House of Commons and
the Event UK exhibition on 21-22 September at NEC Birmingham. VisitBritain’s corporate partners, British
Airways and the Premier League will also be participating in the
campaign.

The ’Britain for Events’ change
is designed to emphasise that the promotional effort and activities now extend
over a longer period than ever before, and not just seven
days.

“We’re
looking to raise our game, and not just because we have reached our landmark
10th anniversary,” says coordinator and head of business visits and events and
partner marketing at VisitBritain, Simon Mills.

It is also hoped that the  new  campaign will attract more international
business travellers to the UK. Last year, the campaign reached
over 17m globally through its online activity .  

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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