eco-certification organisation, Green Tourism Business Scheme (GTBS), says that at least 50 per cent of
accommodation providers have environmental policies which are both misleading and too
“woolly” to be convincing.
organisation inspects more than 1,000 environmental policy documents annually as part of its International Centre
for Responsible Tourism-endorsed accreditation programme.
seen to be green is a marketing advantage, but the majority of
environmental policies from
accommodation providers contain avoidable inaccuracies,” says MD of GTBS, Andrea
Nicholas. “This is based on a misunderstanding but it is not unheard of for one
of our assessors to come across a
property claiming adherence to a policy that is patently not in
the top green “fibs” the GTBS has noticed are ‘locally sourced’ food bought at a
nearby supermarket, claiming low-energy for using low-voltage lightbulbs and
providing ‘recyclable’ instead of ‘recycled’ goods.
environmental policies are to be
credible, a more rigorous approach is essential as poorly-considered platitudes
are far too common,” she adds.