VisitBritain launches new interactive website in 22 languages

The
national tourism agency VisitBritain (VB) has launched its new website, which it
says “gives customers from around the
world a unique opportunity to be inspired to come to Britain”.

VisitBritain.com will be VB’s main international communications
platform and will be customised according to where the visitor comes from, with 22 languages available. Social
media including Twitter and Facebook
will also be incorporated into the site.

“The
new website is key to delivering our strategy to inspire visitors to visit
Britain before, during and after the
Olympic Games,” says director of
marketing for VB, Laurence Bresh. “Our current 32m overseas visitors contribute
£16.5bn of revenue to the UK economy. We have stretching
targets to grow that figure, so it is vital that we inspire them and make it
straightforward for them to plan their visit here.”

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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