Starwood goes paperless with sustainable meetings guidelines

Starwood Hotels and Resorts Worldwide has introduced a series of
sustainable meeting guidelines for
each of its North American
properties.

Starwood says it will roll out its Sustainable Meeting Practices
(SMP) globally across its 1,000 plus properties in 2011 and that it involves
five core components: paperless meeting planning, sustainable meeting services, sustainable food and beverage
practices, impact assessment tools
and socially conscious activities.

“Rolling this programme
out across North America formalises environmental practices our hotels have been
implementing and we are excited to
encourage,” says Starwood’s VP for global citizenship, Sandy Swider. “Clients
who rely on Starwood properties for meetings also appreciate that they
become our partner in sustainability
and environmental stewardship by
cutting waste and conserving resources.”

The
programme includes initiatives such
as sustainable menu choices and
bottled water alternatives to energy-efficient digital signage and potted plants
in place of fresh-cut flowers – to be incorporated into all on-property
meetings and events.

Starwood has also launched the Meeting Impact Report, an internal
online tool that generates a report for clients that demonstrates the impact of
their meetings on the
environment.

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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