Reed Travel Exhibitions has signed a deal with MeetingMetrics to
measure educational content at three of its global meetings industry trade
The deal follows a pilot last year at EIBTM, whereby educational
seminars over the three days of the Barcelona show were evaluated using
MeetingMetrics’ online survey and reporting tools.
Covering EIBTM in Barcelona, CIBTM in
Beijing and AIBTM in Baltimore, the new
agreement offers tools for maximising meeting effectiveness, measuring meeting
results and demonstrating value and return on
Participants at all the education sessions will be able to log onto
the system after each session ends through PDAs, notebooks and PCs.
Commenting on the agreement, MD GuideStar Research/MeetingMetrics Ira
Kern, says the partnership with Reed will provide “efficient, professional-level
session evaluation experiences for thousands of participants at their global
portfolio of events”.
Kern says analytical reports including session, speaker, learning
effectiveness can be produced in print or emailed directly from the system in
Head of marketing and hosted buyer programmes, RTE Meetings and
Events Portfolio, Mandy Torrens, says she is “looking forward to
implementing what has proved to be such an effective, sustainable evaluation
tool at our professional education programmes at EIBTM, CIBTM and AIBTM”.