Blackpool clocks £5m in Q1 meetings: future is orange

Just days after the
Seasiders secured their place in football’s top flight, VisitBlackpool reports a
slew of conference wins worth £5m to the town in the first quarter of 2010.

VisitBlackpool reports
that the events retained by the town are worth a further £20m to the town and
include the International Fitness Experience, Royal Pigeon Racing Association’s
Pigeon Weekend, Royal Air Force Association and Blackpool Magic
Convention.

The Pigeon Weekend will
bring 15,000 visitors to the town, while the International Fitness Experience is
a two-night weekend conference in March, which has grown to 5,000 visitors,
including an international element to the event.

Blackpool Magic
Convention is a two-night convention, also with an international element, and
expected to attract at least 3,000 delegates. 

The new wins include the
anarchic Barcamp, described as a free ‘unconference’ with no scheduled speakers and all delegates invited
to bring a talk. The British Cheerleading Association brings their weekend event
to the resort in December for the first time.

VisitBlackpool’s business
tourism manager, Mandy Tythe-McCallum, says the wins and retentions “underline
the town’s well established popularity as a destination of choice for
businesses. They are a clear indicator that businesses are starting to take a
fresh look at the regenerated seaside resort”.

Blackpool council is also
set to finalise the £40m deal to acquire Blackpool Tower and the Winter Gardens venue from
owners Leisure Parks.

The conference bureau
statistics, meanwhile, show that 4,120 of the town’s 50,000-plus delegates this
year have used the town’s hotels.

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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