Leeds heads south to grow business tourism links

Leeds business tourism leaders descended on London
this week to
promote its conference,
exhibition and events locations at the Chelsea Flower
Show.

‘Leeds in London’, organised by
Marketing Leeds, saw 40 London-based conference buyers for the likes of
Deloitte, HSBC and Starbucks meet with representatives of Leeds’ conference
venues including Leeds United FC, Royal Armouries and Well Met
Conferencing.

“It was good to meet London buyers
on their home soil, and the Leeds garden at Chelsea proved a big pull,” says
manager of conference Leeds, Nicola Lockwood.

“After building our reputation as a
destination for conference, exhibition and events, we see events like ‘Leeds in
London’ as key
to its further development,” adds CEO of Marketing Leeds, Deborah Green. “It’s
imperative we keep growing our relationships with key buyers and business
tourism media,” she
adds.

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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