IMEX officially opens in Frankfurt

The eighth IMEX
exhibition officially opened its doors today with 3,800 hosted buyers from
across the globe.

The event for the meetings, events and incentive travel industry takes
place at Messe Frankfurt 25-27 May 2010.

Demand from exhibitors for
buyers to attend from across Europe, the US and the emerging destinations China, Brazil and India has been
strong and resulted in 45 new buyer groups from around the world.

A total
of 62 destinations increased their stands this year at the event, and there are
38 new exhibitors including the St Lucia Tourist Board and Abercrombie and Kent.
Morzine in France,
Uganda and the Hof Conference and
Cultural Centre are new to the show this year after winning the IMEX Wild Card
scheme. The scheme was designed to attract new destinations eager to
launch in the global market.

More floor space has been taken by
exhibitors including Sri
Lanka, Taiwan, and Moscow, among many.

Chairman of IMEX
Group and organiser of the show, Ray Bloom, says: “In a world increasingly
reliant on technologies where questions continue to be raised about how to
combine virtual and live events, I believe that now more than ever it is vital
to remind ourselves that people need, enjoy and are motivated by the physical
presence of their colleagues and peers.

“In truth this desire is
possibly more vivid, more powerful and more appreciated now that the world is
dominated by email, the internet and virtual relationships.”

Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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