Global Green Alliance to launch at IMEX

Three of the world’s most-renowned eco-friendly convention centres are to launch
a Global Green Alliance at IMEX on 25 May 2010. 

Arena
and Convention Centre Liverpool (ACC Liverpool), Cape Town International
Convention Centre (CTICC) and the world’s first 6-star Green Star
environmentally-rated venue, the Melbourne Convention and Exhibition Centre
(MCEC), are combining their efforts to promote industry best practice for
hosting sustainable events across the globe.

The
initiative was forged at the 2009 ICCA Congress in Florence, and is focussed
on helping clients ‘go green’ when choosing where to hold
meetings.

Head
of sales at BT Convention Centre, part of ACC Liverpool, Kerrin MacPhie, says,
“This year, we not only take our individual products to IMEX, but also the joint
venture of the Global Green Alliance. IMEX will provide us with the pedestal we
need to project the Global Green Alliance to potential buyers, media and
existing clients.

“The
affiliation we are embarking on is set to give the meetings industry a breath of
fresh air, especially for those event organisers searching to encompass CSR and
sustainable targets to their events,” she adds.

CEO of
the CTICC, Rashid Toefy, adds: “As a convention centre, whose business
principles are built around the ethos of sustainability, the CTICC is excited to
form part of this alliance, which marks an exciting new era for the meetings and
events industry.”

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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