The Italian meetings industry
show BTC, to be held this year in Rimini from 1-2 July, promises an educational
package embracing 25 events.
columnist Rob Davidson of Westminster University, and Synaxis Meetings and
Events’ Miguel Neves will examine ‘Generation Y’ and social media as tools to
Paul Kennedy, will lead
discussion on international acquisition strategies, as part of the European
markets track, while Grupo Eventoplus’ José Garcia Aguarod discuss the Spanish
market and its trends.
“We are committed to offering
buyers, exhibitors, visitors and media high-quality professional content,” says
BTC exhibition manager Gabriella Ghigi.A track focusing on growth
strategies for small- and medium-sized companies will be led by Massimiliano
Rigon from the Bank of Italy.
The Italian conference market
survey Osservatorio Congressuale
Italiano will be presented at the show, with University of Bologna’s Attilio Gardini outlining the
A Future Leaders Forum will be
organised by Tom Hulton of Frankfurt-based IMEX meeting trade show in
partnership with Meetings Professionals
Full BTC programme