The meetings industry is shifting
its budgets away from food and beverage in favour of new technologies, according
to MPI president Bruce McMillan.
Speaking to conference-news at the MPI EMEC
conference in Malaga, McMillan said: “The biggest growth among our members is
the rise in use of social media and new
“MPI members are shifting their
event budgets from food and beverage to audiovisual and new technologies,
particularly in Europe,” he
McMillan said new technologies,
with the rise in the integration of social media, virtual events, and mobile
media in events, are
changing the way meetings are composed, and “spell a new beginning” for the
“While it is still early in the
adoption of technological practices for our industry, this adoption period is
changing the way we work,” he said.
With 1,900 student members,
McMillan said he was confident the MPI community had no problems in
understanding social media and new technologies.
MPI reports 422 members from 26 countries are present at its EMEC 2010 conference.