International booking agency Expotel has launched a Lone
which it says will replace its “outdated” Women Aware’ approach.
The new, non-gender-specific programme is intended to
highlight hotels’ contribution to the personal safety and comfort of all of
their solo guests, according to Expotel CEO Ian
“In an ever more confrontational world, the
vulnerability of the lone traveller is certainly no longer determined by
gender,” says Burnley. “It is now not unusual
for gentleman VIPs,
whose travel is arranged by Expotel to request a low-key ‘no-profile’ welcome,
the opposite of the traditional desire for recognition.”
Burnley adds there is growing
pressure for organisations to acknowledge and fulfill their duty of care to
travelling employees, by providing appropriate accommodation.
Expotel will also launch a ‘Lone Traveller’ award to
help distinguish the most proactive hotels.
Issues for concern for lone travellers include well-lit
public areas and parking, bedroom spy-holes and staff discretion at reception.
Hotels wanting to be included in the Lone Traveller programme will have to prove
a preferred relationship with a taxi company, be able to lend mobile phone
chargers and provide information about any local ‘no-go’ areas.