Conference Ambassador Programme 16

Association sector specialists from convention bureaus and convention centres
across the UK
have come together to share ideas on how to promote their destinations to
national and international congress organisers.

At an inaugural meeting in Newcastle, 25
representatives responsible for running Conference Ambassador Programmes from
16 UK
destinations descended on March 18, to exchange experiences and solutions.

NewcastleGateshead Convention Bureau conference development manager,
Gill Pilkington,   established the inaugural Conference Ambassador
Networking Group, which met to discuss a range of issues from operational
aspects of managing an ambassador programme and events, to publicity and
research methods.

Pilkington says:  “The huge support I received for this initiative
from throughout the UK
is quite overwhelming.  It’s refreshing to meet people with a passion for
Conference Ambassador Programmes, who are ready and willing to share their
experiences and ideas.” 

Conference research executive at Belfast Visitor and Convention Bureau,
Lindsey Williamson, said: “I am delighted to be part of this newly-formed
group.  We all face the same issues and can learn a lot from one another
and gain reassurances.  Sharing ideas and best practice is such an
important path to improvement and greater understanding.”

Other destinations represented included Aberdeen,
Brighton, Cardiff, Chester
and Cheshire, Cork,
Dublin, Ireland,
Harrogate and District, Hull and East Yorkshire,
Lancashire and Blackpool and Yorkshire South.

Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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