New numbers show cautious optimism for the hotel and accommodation industry

Confidence among companies providing accommodation rose in
2009, while visitor numbers varied according to

According to VisitEngland’s Business Confidence Monitor, English tourism businesses started the year off optimistically, with 27 per cent of those surveyed reporting a better Christmas and New Year than the previous year. 42 per cent said their business levels were the same as the previous period, year-on-year.

Also, 44 per cent of businesses reported increased
visitor numbers compared with 2008.

The report suggests that success varied according to
type of accommodation. While 65 per cent of caravan and campsites reported
increased visitor numbers in 2009, 47 per cent of self-catering accommodations
reported more guests. Forty per cent of guesthouses and B&Bs had fewer guests this

Chief executive of VisitEngland, James Berresford, said: “We hope the results
from a new regular study like this will help businesses to better understand the
rapidly changing economic climate as it relates to tourism, and better prepare
for those changes.”

Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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