The Hotel Booking Agents Association
(HBAA) and online
publisher ABC Connection have signed a three-year strategic partnership aimed to “benefit HBAA’s
members (agencies) and partners (hotels and venues)”.
The agreement includes a collaboration on industry
research and White Papers, and the provision of co-branded systems and online tools to be
made available to member agencies. ABC Connection will be the
exclusive provider of hotel and venue content to the HBAA.
HBAA executive director,
Ducker., says: “One of our key objectives is to encourage
innovation that will advance our industry.”
This is the
first such partnership for the HBAA and ABC
Connection CEO, Brian Farrugia, says: “We began working with HBAA in
2003 and we look forward to taking this to another level
and are excited about the opportunities ahead.”