With corporate spending at a low due to the recession, the InterContinental Hotels Group
has shifted focus towards families by offering cut-rate weekend
IHG’s price cuts, the chain reports, have resulted in
more families checking in at the top-end as some business travellers check out
the three-star options.
The changing prices have narrowed the price gap between
the group’s midscale and luxury hotels.
Chief executive of IHG Andy Cosslett says while weekends
are traditionally quieter for city centre hotels, they are now seeing a surge of
families seeking a discount five-star experience.
“You’ll sometimes see whole families camped out in the
lobby, having a five-star experience,” he says.
Rates have fallen most dramatically in
America, but Europe has also seen its share of price
Francisco hotel is offering weekend rates of US$171, down
from $350. Weekend rates in London start at £180, an drop of approximately
40 per cent.