Great Lakes Safaris in Uganda, the new Hof
centre in Iceland and the alpine
village of Morzine, France, have clinched this
year’s IMEX 2010 Wild Card places. None of the three has previously exhibited
at an international trade show.
Each will receive a free stand at the IMEX
Wild Card Pavilion at Messe Frankfurt in May, as well as free accommodation.
The programme is part of IMEX’s commitment
to fostering development in the global meetings industry.
“Many newer destinations often have
good travel and hospitality infrastructures and have proven their success in
the leisure market,” says IMEX group chairman, Ray Bloom.
“The Wild Card programme, however, offers
them the ideal platform for focusing their marketing efforts on the meetings
industry. It’s a low-risk, extremely high value opportunity that puts them in
front of thousands of high quality international buyers.”
The winners will receive ongoing marketing
guidance and support from the IMEX project team all year round.
Morzine (nominated by ski company
Chillypowder) has dedicated conference and meetings facilities opening at the
Hotel au Coin du Feu in May.
By contrast, Great Lakes Safaris of Uganda in East Africa,
feels confident about its entry into the meetings market as a result of recent
improvements to flight schedules and roads in the region.
The new Hof Conference and Cultural Centre
in northern Iceland,
is set to open in August and will provide meeting facilities for up to 500
people. A second conference centre is due to open in the University area, five
minutes from the centre of the town (Akureyri).