Mash Media and 200 invited guests, kicked off the year
with a rocking party at Hyde Park’s Hard Rock Cafe last night to celebrate the launch of
exhibitionnews.co.uk, conference-news’ new sister
was packed and the events industry
leaders were not shy to test their vocal talents with Rockaoke, a
band-backed karaoke act.
Usual suspects like International
Confex’s Duncan Reid and Ocean Event’s Lorne Cheetham had to be prised from the mic, alongside Mash’s own Joe
McElderry, James Barrett.
The Hard Rock
vodka luge was a popular
attraction for those in need of some Dutch courage before
claim to be Rockaoke
king. Crowd surfing was frowned upon but entirely ignored by the balloon
creations of Andrew Smith, which were passed overhead as the crowd rocked out
Also up for grabs were tickets to
Hard Rock Calling, a music event in Hyde Park in June with a line-up including
rock band Pearl Jam.
The new Exhibition News website itself was also on
show in dedicated pods at the entrance to the rooms, showing the big news
And, not forgetting how lucky we are to be able
to enjoy each other’s company in one of London’s
most kicking venues, a Haiti collection was set up for those
who survived the recent earthquake.