GASTROnomical success

The
largest medical convention to come to London
delivered £30 million in terms of economic impact to the city, according to
venue hosts Excel London.

The
delivery of GASTRO 2009 UEGW/WCOG, with nearly 15,000 delegates, completed a
stunning year for Excel London,” says the venue’s director of conference and events,
James Rees.

“We’ve
now delivered the largest ever international medical convention to come to the
city; we hosted the world’s most high profile meeting in the London Summit
(G20), and have recently launched London’s first International Convention
Centre,” he says.

GASTRO
2009 UEGW/WCOG London brought together leading experts in the field of
gastroenterology to share ideas. Rees says the success of the event underlines
the effective working relationship between venue and city as part of the Mayor-backed
London Business Tourism Group.

“The
delivery was a concerted effort from the city of London, Visit London and ExCeL London. London is now truly
competing in every aspect of meetings and events. We have the product and the
brand to bring in any kind of event and the expertise to deliver it,” says,
VL’s director of Business Tourism, Tracy Halliwell.

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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