Eco-venues partner in Global Green Alliance

The Melbourne Convention and Exhibition Centre (MCEC), the Arena and Convention
Centre (ACC) Liverpool and the Cape Town
International Convention Centre (CTICC), have joined forces to create a Global
Green Alliance.

The initiative, first discussed at the recent
International Congress and Convention Association Congress in Florence, aims to promote
industry best practice in hosting sustainable
events.

“The launch of this new partnership marks an
exciting new era for the meetings and
events sector as we collaborate in developing eco-friendly venue design features
and packaged services,” says director of sales at the MCEC, Anne
Jamieson.

Head of sales at the BT Convention Centre,
part of ACC Liverpool, Kerrin MacPhie, says event organisers have been under
increasing pressure for some
time to meet CSR and sustainability targets. “With this new
alliance, we will not only offer clients an eco-friendly venue in the
UK, but can extend that offer to
include partner convention centres across the world that we know will
meet their sustainability
targets.”

International sales manager for CTICC, Esmare
Van Tonder, adds: ‘There is a lot of hype regarding the green agenda, which
makes it difficult for organisers to distinguish veneer policies from tangible
deliverables that truly have an impact on improving sustainability
targets.”

The alliance will focus on developing its
combined offer and joint international marketing activities. Over the coming
months, the alliance will announce a range of service offerings and other
initiatives to further develop industry best practice and enable clients to gain
maximum value from holding sustainable events.

All three venues
champion their own green merits. The
MCEC is the world’s first and only Six Star Green Star environmentally-rated venue, while ACC Liverpool has halved
its CO2 emissions and uses 20 per cent less electricity. The CTICC’s My Tree in
Africa initiative reduces the centre’s carbon
footprint by planting trees in disadvantaged communities.

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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