editor-in-chief of the Digital Out of Home (DOOH) website has launched a scathing attack on
the conference industry’s ‘slow response to innovation’.
Cotterill says that conferences are not keeping up with the times or giving real value for money, adding the events
are also slow to respond to almost all of the innovations within the industry.
“Conferences have not harnessed the power of the Internet, or social
media, and have done little to think
outside of the box. While we accept that conference organisers are a business
and their aim is to make money, we think that many of them have
become lazy, are happy to pull in
money but not happy to invest,” he says.
the digital element of conferences,
Cotterill says that complimentary
wi-fi is a “given” for any press event and that organisers should negotiate in
advance with a venue. “Delegates who may have stumped up several hundred dollars
to attend your event should not have to put their hand in their own pocket again
to get on the Internet,” he adds.
also points his finger at Twitter; specifically the lack of people using the
social networking tool at conferences, as well as the publishing of seminar
material beforehand for delegates, and screens used properly at events to
illustrate lectures rather than a “crappy little projector”.
accuses most organisers of not doing enough to continue the event outside of its
running dates. “Apart from the quality of the event itself, looking after your
attendees after the event will do more for your brand, and your next event, than
anything else you can possibly do.”
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