£350K EMCC extension caters for changing demand

Ahead of
its 25-year anniversary in 2010, the East Midlands Conference Centre (EMCC),
Nottingham Conferences’ flagship venue, has doubled the size of its catering
facilities with a £350,000 extension.

EMCC caters
for around 350 events a year and the new extension, a five-month project, means
food can now be served for several events simultaneously.

Marketing manager
Kirstie Danzey says the extension was partly “an adaptation to fit
a trend change seen across the UK conference market, where people
are opting to hold smaller conferences and events”.

Danzey
notes the EMCC was originally built to cater for conferences in the 400-500
delegate bracket, but says the trends now is for more modest numbers of around
200-300. “We are now able to cope with two such events on the same day,” she
tells CN, explaining the need for
more catering facilities.

The year to
July 2009, says Danzey, was a tough one for EMCC and she sees the New Year
continuing in the same vein. “Customers are much more price conscious and are
bombarded with hotel options and cut price offers. Our strategy has been to
build value in where possible.”

And Danzey
warns that, when the economy does come back, hotels “may struggle” to bring
their rates back up.

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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