Virgin’s pimping shared taxis

Virgin Atlantic has launched a global initiative
aimed to help passengers find others
travelling in the same direction to
share taxis at arrival.  

As part of its VJAM programme, which is an open innovation initiative with the
UK’s National Endowment for Science, Technology and the Arts, the Taxi²
website (, will match passengers, who are on the same flight or arrive at a similar time, so they can meet for a journey to a similar direction. The
airline says it will both save passengers money and cut ground emissions.

Passengers log in with their journey details and when
matched, are sent the details of the other passenger and can then decide where
to meet. They can also print a sign
from the website to easily find each other. The system will also match females,
who want female travelling companions.

“We are always looking at ways to help improve our
passengers’ journeys and this is a simple initiative which helps them to connect
in a clever way,” says director of product and service for Virgin Atlantic, Dee
Cooper. “We expect this scheme to be
popular with our passengers.” 

Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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