Vinopolis research uncorks bespoke solutions

New
research commissioned by London venue Vinopolis
identifies tighter budgets and a decline in conference frequency as the major
concerns for the UK’s
conference buyers.

The
average number of delegates per conference came out at 72 people in this survey
of 14,000 industry contacts.

The
average budget per delegate among those who arrange conferences with packaged
solutions was £77, with budgets generally highest for pharmaceutical, media,
banking and financial conferences.

Ninety-six
per cent of those surveyed consider location to be the most critical factor
when booking a venue. This is followed by the importance of venue quality
(89%), price (88%) and capacity (75%). Less important are entertainment/team
building activity facilities (11%) and on-site availability of an experienced
management team (21%). 

AV
and refreshments are considered important/vital to over three-quarters of event
bookers, taking priority over ‘extras’ such as ambient lighting (55%), delegate
stationery (32%) and video conferencing (18%).

The
events industry considers wireless internet (87%) to be the most important
extra, whereas the bankers put the most emphasis on a range of lunch options
(80%).

The
pharmaceutical industry is keenest to stress the importance of the venue to
offer a hotel partner and is the only sector to include ‘team building’ (10%)
in their expectations of conferences.

Vinopolis
concludes venues need, therefore, to provide further bespoke solutions to take
advantage of individual industry variations.

Vinopolis
MD Rupert Ellwood says the research “produced both clear and indicative results
as to how to tailor our offering to deliver our clients expectations. The
majority of respondents not only prefer bespoke solutions over packaged
conferences but also book more bespoke events, demonstrating a move away from
the popular day delegate rates of recent years”.

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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