VB values Edinburgh

Scotland’s capital has come up trumps in a cost comparison study of
international conference destination cities.

In the study undertaken by Visit
Britain, which included 10 cities all ranked within the top 100 conference
destinations by the International Congress and Convention Association, Edinburgh
was ranked number one. It was based on staging an association meeting for up to 1,500 delegates, with associated
exhibition space, catering, an internet café, accommodation for 1,300 and a
venue for a gala dinner for 1,000.

“At a time when costs are a key factor in the decisions taken by
associations about where to hold their events, it’s important for a destination to be seen
to be providing value for money,” says chief executive of the Edinburgh
Convention Bureau, Sue Stuart. “These latest findings reinforce our reputation
and add to the city’s attractiveness in the current economic
climate.

“The review’s results give us another important edge in a very
competitive market place,” she adds.

Edinburgh, currently 28th in the ICCA
rankings, produced a cost of £624,558 which was £25,000 less than its nearest
competitor Brussels, 22nd in the ICCA league. Glasgow, with a cost of
£705,052 was placed third in the Visit Britain
review.

The ECB has also revealed that between 9 October and 10 November, 23
new events were confirmed for the city bringing up to 4652 delegates to the city, worth an
economic impact of £5.1m. Edinburgh has won conferences worth £51.2
million since the start of the current financial year.

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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