Latest EIA report finds overall drop in event attendance

A report by the events,
organisers and contractors association, Events Industry Alliance, has found
attendance at trade events fell 12 per cent year-on-year between 2007 and 2008,
with consumer events showing a 10 per
cent fall.

The chairman of Waypoint
Exhibitions and board member of the
Association of Event Organisers, Phil Soar, says: “Clearly 2009 and 2010 will
prove to be difficult years for events as they will for all non-electrical
media. We have already lost the Motor
Show, the Commercial Vehicle Show, the Royal Show, Grosvenor Antiques, and there
will no doubt be others.”

Soar urges readers to look
at the median as a guide to the
health of the industry instead of the mean average, due to the inflationary nature of the
small number of large events in the UK. “In 2010, the Motor Show will not
run and in one fell swoop, this will remove some six per cent of all attendees at recognised
UK events, and all on its own, bring
the average down by that number,” he adds.

The report, which covers
events that took place in 2008, found by comparison trade shows took some 4.5
per cent less space. “This doesn’t mean they filled it, but it appears to be
following similar trend lines to attendances,” says Soar.

The report surveyed some
500 events that fulfil its criteria of being held in recognised event venues of
more than 500sqm of covered space. Of that 325 events submitted data for both
2007 and 2008 and represented 80 per cent of the total revenues of the industry.

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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