Ireland Means Business

Tourism
Ireland has officially launched its
new meetings strategy, Ireland Means Business, at the international travel trade
show, World Travel Market.

Aiming
to increase business travel between Great
Britain and Ireland for the upcoming year, the campaign
promotes new developments in both the north and south of the island including
Dublin Airport’s new terminal 2 and conference facilities,
Aviva Stadium, and the Convention Centre, Dublin.

“Ireland
is in a unique position to meet the predicament organisations will find
themselves in over the next three or four years, that of supplying their staff
with conferences, events, seminars and incentives in an ex-UK destination that
offers quality infrastructure of conference centres,” says CEO of Tourism
Ireland, Niall Gibbons.  

He
adds that the
new strategy “sums up our determination but also illustrates and showcases to
the British travel market and the British traveller that Ireland is a
serious destination for leisure, short breaks or business
leisure”.

World
Travel Market takes place from 9 to 12 November, 2009 at Excel London.

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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