Fresh Group coup

Events agency Fresh Group has been appointed by Morrisons to organise its in-house events.

Morrisons employs over 124,00 people across 400 stores, and the win is described as a “real retail coup” for Fresh.

Fresh Group’s MD Nick Porter says: “To clinch Morrisons is an exceptional win, particularly as it comes after more than two years of patient dialogue between our teams.”

The Morrisons project follows a successful year for Fresh, which has added 10 clients to its portfolio, clinching nearly £750,000 worth of new business during a global recession.

Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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