Business tourism push for VL at EIBTM

Visit London is behind a push to
attract more corporate events to the city.

It has re-designed its
stand, for industry show EIBTM in Barcelona
this December, which will use cutting-edge technology to
share with visitors the unique sights and sounds of the capital as well as
showcasing 30 venues and hotels.

Lending
further backing to this campaign will be Daniel Ritterband, the director of
marketing from the London Mayor’s office and head of
the London Business Tourism Group. His attendance will mark the first
time that one of the Mayor’s team has attended the European trade show.

“I
feel it’s a poignant time to go and support the business and meetings sector,”
says Ritterband. “Business tourism is incredibly
important for the city and we want to ensure that we do as much as possible to
support it. It is absolutely key for the Mayor and the city that we see some
changes being made to business tourism.

“We
have recently seen London’s first ICC being
announced at Excel London and this adds to the already huge amount of
conferencing facilities London
has. With the Olympic legacy spurring on more regeneration and development in
the capital, London
now has the opportunity to make its mark as the world’s leading centre for
business tourism,” he adds.

Visit London’s
sales manager Europe, Barbara Jamison, says:
“2009 is shaping up to be a particularly strong year for Visit London at EIBTM
and we are extremely excited about the range and number of partners that we
have on the stand.”

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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