AIBTM is to run
alongside a newly created dedicated America Meetings Week.
This is just one
of Reed Travel Exhibitions’ initiatives for the launch show, announced by the
company’s chair of exhibitions, meetings and incentives events, Vanessa Cotton,
at a press conference in New York.
“Core to AIBTM
will be a range of high quality educational experiences. And it is education
and knowledge that sets us apart from other events for the industry, as we aim
to equip the US buyer and supplier community with the tools to create more
effective meetings and events of their own,” says Cotton.
“This will be
achieved by the creation of a new, high impact America Meetings Week, initiated
by Reed Travel Exhibitions and supported by a wide range of industry
organisations,” she adds.
Week will comprise of a high profile conference designed for the North American
community and a series of industry events which in the past would normally have
taken place elsewhere in North America at
different times of year.
Also there will be
a CEO Summit bringing together the heads of the largest and most influential
buyers and suppliers in the marketplace, including domestic and international
hotel chains and airlines, to discuss future trends and issues and an awards
programme and presentation ceremony. This will recognise the most innovative
people and practices in the US
meetings and events industry today.
There will also be
concurrent educational sessions, throughout each of the three days, designed
specifically for decision makers from all industry sectors, the launch of the
findings of a major new research programme.
AIBTM adds to Reed
Travel Exhibitions’ portfolio of international meetings events, which include
EIBTM in Barcelona, GIBTM in Abu
Dhabi, CIBTM in Beijing and AIME in Melbourne.
It is to take
place in Baltimore, US, between 21 and 23 June 2011.