Mayor Boris Johnson is to speak at the official opening of the 30th edition of
World Travel Market on 9 November.
be held at Excel London from 9 to 12 November, the international travel B2B
exhibition is estimated to attract nearly 50,000 travel industry visitors from
over 200 countries.
Johnson has become the face of London”, says chairman of WTM, Fiona Jeffery.
“He became known to millions on television when he invited the world in
Beijing to come to London for the 2012
opening is due to be attended by tourism ministers, ambassadors, industry
leaders and senior management.
Johnson adds: “London has always been one of the world’s major
trading posts. For thousands of years, buyers and sellers have met here to
strike deals and exchange goods, ideas and information. The city also welcomes
more international visitors than any other on the planet, so it is entirely
appropriate that the world’s travel trade should continue to choose the capital
for their annual gathering.”
Mayor is currently promoting a long-term tourism campaign to attract domestic
and overseas visitors to the capital. It aim is to provide a £60m boost to the
capital’s economy by the end of 2009.