‘Stealth spending’ a client dish best served quietly

South
London cookery teambuilding specialists Venturi’s Table report a marked
increase in its client hospitality bookings. The company puts the increase down
to more expensive competitors suffering and to what the New York Times calls ‘stealth spending’, a
phenomenon where companies are still
spending money on events but being increasingly discreet about branding.

“The economic downturn was a real concern for
us but we have found that the business we have lost in the area of teambuilding
we have gained from client hospitality as companies look for a less showy and
more low-key approach,” says MD of Venturi’s Table, Anna Venturi.

Before December 2008, client hospitality only
accounted for around 17 per cent of the cookery centre’s overall business but
now commands almost 47 per cent.

Event management company, Team Tactics’ MD, Tina Benson has
worked with Venturi’s Table and says there has been “a considerable drop in
demand for big ‘show-off’ events and branded boxes or hospitality enclosures at
sporting events have never been so unpopular with
companies”.

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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