SECC chasing the euro

Glasgow’s Scottish Exhibition and Conference Centre is encouraging
international visitors to take advantage of the weaker pound, and is targeting
the eurozone.

The SECC is hoping to capitalise on the fluctuations within the
currency markets to entice European buyers to the
city.

“There has never been a better time for European businesses to come
to the UK and Glasgow,” says sales
director at the SECC, Ben Goedegebuure. “Previously some buyers have been put
off by the strong pound; however the current environment presents the perfect
opportunity for continental businesses to choose Glasgow.”

The SECC is also holding rates for European business so they can
continue to capitalise from the exchange rates after initial enquiry and right
through to contract.

“Glasgow is seeing a growing volume of
international business visitors to the city in line with our growing place as a
truly international business centre,” comments Glasgow City Marketing Bureau’s
chief executive Scott Taylor.

“This means there is more affinity for continental business events
that choose Glasgow and a wealth of potential delegates to
tap into within the local, regional and national community.”

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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