Return to the glory days for Ally Pally?

North London events
venue Alexandra
Palace is turning up the
volume in its claim to be one of the capital’s premier music destinations,
announcing fresh plans to increase audience
capacity.

The venue has been
given permission to increase capacity by 2,000, meaning there will be room for
more than 10,000 people.

“We want to re-capture
the days of the ‘60s and ‘70s when the palace was renowned for hosting the
biggest bands in the world,” says MD Rebecca Kane. “With this move, we can now
start to do that again. The increase is already agreed and will apply to
concerts from November onwards.”

Big names are clearly
interested in playing the venue, with rapper Jay-Z and indie king Morrissey both
taking residency in early November.

“The fact that all
10,000 attendees can stand gives gigs a different atmosphere. Jay-Z was looking
for another gig to play in London before
returning to the US,” says Kane. “The standing
facility, plus the palace’s history, made it attractive to him and concert
promoter, Live Nation.”

According to Live
Nation, all tickets for Jay-Z at the palace sold out in 15 seconds, breaking the
previous world record of 20 seconds.

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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