New message for Wall at BCD

BCD
Meetings and Incentive, which employs 400 people in 25 countries, has appointed
Matthew Wall to the new post of vice-president, strategic communications
EMEA.

Wall
has worked on communications strategies for government departments and some
major B2B brands.

“It’s
always about the message,” says Wall. “Helping clients to identify what their
key message is and then developing the perfect delivery platform. Clients today
expect informed, strategic advice on their communications activity, and are
looking to our industry to provide it.”

The
new BCD message seems to be stability and an EMEA-wide approach, following
several redundancies announced in the UK business in the
summer.

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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