Jones adds to the ‘Green Green Grass’ of Birmingham

Welsh singing sensation Tom
Jones has become the first star to plant a tree in the LG Arena’s brand new
Celebrity Wood.

The Celebrity Wood is the
LG Arena’s ‘environmentally friendly hall of fame’, and has been launched to
celebrate the re-opening of the venue after a £29 million

It runs adjacent to the
Arena VIP entrance, past which most of the 15,700 concert goers will walk each
evening. Each tree will have its own plaque commemorating the event.

NEC Group’s director of
arenas, Phil Mead, says: “As the first artist to play in the LG Arena Opening
Season, it was an honour to have such a legendary and iconic musician as Sir Tom
Jones planting a tree in our Celebrity Wood.

“This was a very important
milestone marking the Opening Season of the new LG Arena which is set to become
the ultimate entertainment destination after this major

Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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