ICCA Congress attracts record attendance

The 2009 ICCA Congress and Exhibition, which takes place 7-11
November in Florence, will be the international association’s
biggest ever. A record-breaking attendance of 847 delegates from 66 countries
are booked in, beating the previous record of 814 delegates for the 2007 ICCA
Congress in Thailand.

ICCA CEO Martin Sirk says: “The 2009 Congress
will feature our biggest and best choice of sessions ever. The ICCA Congress
education programme is
custom-designed every year, and features a mix of speakers including top
corporate and association meetings
clients, expert business speakers from outside the meetings industry, and of course a selection of
some of the most experienced ICCA
members. Our speakers are drawn from
all regions of the world, matching the global mix and interests of our
delegates. Each year we invest more and more in our speakers.” 
Sirk
continues: “We have strategically positioned ICCA as the specialist expert
association for the association meetings market, and as a result have seen
membership growth continue over
recent months despite all the turmoil in world markets.”

The CEO reports 85 companies joined ICCA so
far in 2009. 

“We believe the main reason for this
performance is that more and more suppliers have realised they need to take the
international association meetings
market more seriously,”
he adds.

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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