Association business no quick fix

Delegates at ICCA UK’s
recent Masterclass were advised to treat association business as a long-term
strategy rather than a quick fix.

Sixty delegates attended the day, held at
Virgin Atlantic’s training centre in Crawley,
and heard advice from in-house PCOs and external agencies on how to appeal to

Dr Nicholas Gair, chief executive of the
Association of Surgeons of Great Britain and Ireland (ASGBI) shared some
experiences of dealing with venues and suppliers on association

Chair of ICCA UK and
Ireland Chapter James Rees, says: “Association business can be seen as an
insurance policy to safeguard business in these challenging economic times,
which explains the fantastic attendance and enthusiasm for the

“Attendance was more than double what we
expected so we’re delighted with the response and are now looking at content for
the next Masterclass, as we intend to make this an annual event,” he

Research was described as another key to the
understanding and winning of more association business; and delegates were shown how to utilise the
ICCA database to search out potential association business and help them with
their research.

Delegates also had the chance to enjoy
training exercises from Virgin, including experiencing how to evacuate an
aircraft safely in an emergency and trying out the evacuation

Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

Up Next

Related Posts