New marketing avenue for has launched
a six figure media campaign targeting Londoners for its autumn sale of thousands
of hotel rooms internationally.

The campaign will mark
the first time has used outdoor and press advertising in its
UK marketing mix.

“This heavyweight
campaign is designed give us tactical cut through a key demographic and enable
us to highlight the savings that can be made,” says marketing director EMEA at, Matt Walls.

The outdoor strand of the advertising campaign
will include a burst of digital advertising targeting commuters on the
Underground in the West End, and at mainline rail stations such as Waterloo, Liverpool Street and London Bridge.

The digital activity will
be supported by static adverts on the Underground and on buses around the
capital. In total, 650 buses will carry the adverts for the duration
of the campaign.

Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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