London courts fashion world and NYC

City Hall took a leaf out of the meetings industry’s
hosted buyer philosophy, flying in over 80 foreign buyers and media for London
Fashion Week. The Mayor’s office reckons the resultant media coverage was worth
£15.5m. More than £5m worth of fashion orders were reported from French buyers
attending the catwalk shows.

During a visit to the
Big Apple, Boris Johnson also initialed a two-year tourism agreement with New
York Mayor Michael R. Bloomberg.

Johnson said
London and New York shared “absolute dedication to
providing world-class services and experiences for both residents and visitors,
make the two cities exceptionally well poised to combine knowledge as well as
resources to impact the economies and future of the
cities”.

The cities will
provide each other with outdoor media advertising space and NYC & Company
and Visit London – their respective tourism arms – will share best practices as
a way to maximise travel between the two
destinations.

Visit London CEO
Sally Chatterejee described the deal as “an exciting first step in what we
expect to be a very fruitful partnership”.

Americans made almost
two million visits to London last year and
America remains London’s number one market
for international visitors.

The Mayor of London
was also due to meet with competition winners boarding a British Airways (BA)
flight to London at JFK Airport as part of the ‘face-to-face’
initiative to stimulate business travel from the United
States.

The BA initiative
follows research by Harvard Business School which shows that while business
travel budgets have tightened during the economic downturn, global business
executives say face-to-face meetings remain a crucial part of selling new
business and building partnerships.

Image: Mayors Johnson and Bloomberg: Photo credit: Spencer Tucker, Office of Mayor Bloomberg’

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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