Eventia and ITM form strategic alliance

Events industry association Eventia and the
recently re-named Institute of Travel and Meetings (ITM) have signed a strategic partnership pact targeting meetings and events
professionals in the UK and Ireland
across areas such as membership, corporate responsibility,
education and training, industry relations, regulation and legislation, awards
and  representation.

Eventia CEO Izania Downie says the relationship
with ITM started three years ago and has grown to include successful sharing resources
on CSR initiatives and joint events.  “There are some great synergies
between the two organisations and it is a natural step for Eventia to work in
partnership with ITM.” 

David Taylor from Grass Roots will be
Eventia’s representative on the ITM Meetings and Events working party, with a
brief “to contribute to the development of tools and standards for the ITM
members and to ensure that they take into consideration the work and membership
of Eventia”, Downie adds. 

ITM Chairman Caroline Strachan believes the relationship “only strengthens ITM’s work to present a consolidated
approach to the management of travel and meetings. There are strong resources
available to both organisations and a lot of knowledge to be shared between us.
We see this as a positive step forwards for the industry and believe it will
bring great benefit to each organisation’s membership.”

ITM announced its
intention during its 2009 conference to focus on a combination of travel and
meetings programmes, as both buyers and suppliers were seeing consolidation.
The partnership is one outcome of that policy.

Eventia members voted at it’s EGM during
Summer Eventia to open membership to corporate, association and public sector
organisers and the association says its strategic alliance with the ITM
supports that strategy. 

ITM represents over 1,000 buyers and
suppliers with a travel and meetings spend in excess of £34 billion per annum.

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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