City steels for 2018 bid

Sheffield is uniting in its bid to host
games as part of England’s application to stage the
2018 World Cup.

The
city’s ’Back the Bid’ campaign won the support of players from football clubs
Sheffield United and Sheffield Wednesday, who sported 2018 t-shirts at the recent derby fixture at
Bramall Lane.

Both
clubs are wooing the 2018 selectors, who will decide which stadia to put forward
in three months’ time.

Sheffield bid director Wayne
Coyle tells conference-news “both
United and Wednesday’s plans would increase the ability for the city to attract
conferences and events; the legacy has been thought into both clubs’ business
plans”.

Wednesday’s grand old ground at Hillsborough is to be
modernised, promises chairman Lee Strafford, who wants “to turn it into the
biggest community football club in the world”. Strafford has brought in the
New York
financiers Inner Circle Sports to search for £20m to underwrite the
transformation. The chairman reportedly persuaded the bank to get involved by
telling them Wednesday were the third
best club in the country 15 years
ago.

United’s ground, though smaller, is more modern and
already boasts significant conference and banqueting
space.

Business tourism in Sheffield boosted the city’s economy by more than £12m
last year, according to recent figures from 14 of the city’s major
venues.

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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